Who We Are
Serving God by Serving People
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About Us
Our Mission
We exist to exceed our customers’ expectations at a profit if we can, at a loss if we must – while honoring God in the process.
Our Core Focus
Commercial and Fleet Fueling Solutions
Our Purpose
Serving God by Serving People
Our Core Values
Each employee of United Pump is committed to the following individual core values which, collectively, form the foundation of our core belief in adhering to and practicing The Golden Rule. (Luke 6:31)
Contagious Fun
A cheerful heart is good medicine, but a crushed spirit dries up the bones. – Proverbs 17:22
DWYSYWD - Do What You Say You Will Do
But above all, my brethren, do not swear, either by heaven or by earth or with any other oath. But let your “Yes” be “Yes,” and your “No,” “No,” lest you fall into judgment. – James 5:12
Always Hungry
An intelligent heart acquires knowledge, and the ear of the wise seeks knowledge. – Proverbs 18:15
Eternal Perspective
Do not lay up for yourselves treasures on earth, where moth and rust destroy and where thieves break in and steal; but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. For where your treasure is, there your heart will be also. – Matthew 6:19-21
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Our Leadership Team
At United Pump, we have assembled an expert team who is capable of handling any challenge that may arise. Our staff consists of experienced engineers, certified technicians, knowledgeable customer service representatives, and highly trained professionals who can provide technical advice anytime you need it. We take great pride in our work and strive to deliver excellent customer service. No matter what questions or queries you may have, our team is always ready and willing to help – just drop us an email or give us a call!
Bruce Benton, Sr
Founder
BJ Benton
CEO Emeritus
Travis Benton
CEO & President
Miles Benton
COO & CFO
Corey Bubac
Service & Construction Manager
James Bennett
Compliance Manager
Our History
United Pump’s journey spans over five decades, embodying resilience, innovation, and family values in the petroleum equipment industry.
Founded in 1971 by Bruce W. Benton Sr., the company has evolved from a small Chattanooga operation to a leading force in commercial and fleet fueling systems across Georgia.
Through three generations of family leadership, United Pump has consistently adapted to market demands, embraced technological advancements, and maintained a steadfast commitment to customer service.
United Pump’s story is not just about business growth; it’s a narrative of family, ethical leadership, and meeting the needs of communities in the Southeast.
Early Operations
- In 1971, United Oil and Engineering, Inc. was established by Bruce W. Benton Sr.
- In 1973, daily operations started in Chattanooga, Tennessee.
- The company grew from residential heating to serving local gas stations.
Expansion and Rebranding
- In 1984, Bruce W. Benton, Jr. (BJ) launched an Atlanta branch.
- United Oil Equipment, Inc. became United Pump and Controls, Inc. to reflect the Company’s expanding service offerings
Second Generation Leadership
- In 1997, Bruce W. Benton Jr. was named President of United Pump and Controls, Inc., beginning the succession to the second generation.
- Opened in 1999, The Tank Shop in Chattanooga was led by Garry Williams. The division earned the R-Stamp, opening up welded repairs on cargo tank trailers and truck tanks.
- On May 4, 2001, the Company’s Founder, Bruce W. Benton Sr., passed away. He was active in the business as chairman until his passing, stewarding the business from its founding to his son, BJ, the second-generation steward.
- This same year, the Atlanta branch moved from Norcross to Suwanee.
- In 2002, Chattanooga’s services and construction divisions were sold to Duke Hicks Plumbing, operating as First Choice Services today.
Strategic Shifts
- In 2008, BJ joined C12, a group of Christian business owners, answering a call to lead the company to honor Christ through the business as a ministry concept.
- After 37 years as a Gilbarco distributor, the Company became a distributor for Bennett Pump Company.
- In 2009, Travis Benton joined the company full-time as a Field Service Technician after working part-time since 2005. He served as Lead Bennett Technician, growing the company’s presence in the commercial marketplace.
New Growth
- In 2014, Travis was promoted to Operations Manager where he also began serving as Outside Salesman.
- The Company was awarded its largest-ever project for Fulton County Schools, partnering with FuelMaster and marking the Company’s pivot to commercial and fleet fueling.
- In 2015, Miles T. Benton began his career with the Company as Parts Manager. He would stay in this position for two years before taking over accounting and bookkeeping.
- 2016 welcomed Corey Bubac as Service Technician and Alicia as Service Coordinator.
- In 2018, Beth, the Company’s First Lady, was diagnosed with terminal brain cancer, requiring BJ to withdraw from daily business responsibilities to care for her. Beth fought fearlessly for 29 months and met Jesus on November 15th, 2020.
Third Generation Leadership
- In 2020, the Company launched EOS, the Entrepreneur’s Operating System, creating a new Leadership Team with a 10-year Vision.
- The Leadership Team launched and trademarked SiteWatch®, a compliance management program designed in response to the US EPA’s 2015 UST Regulations, taking effect in 2020.
- James Bennett joined as the Service Manager.
- In 2021, the Construction Department was developed, led by Corey Bubac, focusing on heavy maintenance and light construction to meet the demands of new compliance regulations.
50th Anniversary and Beyond
- 2023 marked 50 years in business. United Pump and Controls, Inc. rebranded as United Pump. A new logo and brand design were introduced.
- In April, after a 43-year career, BJ retired, transitioning the Company to its third-generation stewards, Travis and Miles Benton. Travis became President and CEO, and Miles became CFO/COO.
- United Pump acquired Environmental Resource Associates, a compliance management firm specializing in UST compliance for critical power sites in healthcare and data centers.
- United Pump launched its full-service tank and line testing for its Compliance Service, SiteWatch®.
- In October, the Chattanooga Tank Shop was sold to Ross Benton, allowing United Pump to refocus on its niche: commercial and fleet fueling systems.
- In 2024, Corey Bubac was named Construction Manager, leading the department in record growth. Cliff Alston joined the Company as Outside Salesman.
- United continues to embrace new software and technology, including AI, to streamline processes and create efficiency and sustainability.
Industry Associations
Over 50 Years of experience
Why Choose Us
As a leader in commercial fueling solutions now in its third generation, United Pump has earned our reputation as a provider of reliable, trustworthy services and the highest quality products.
100% Satisfaction Guarantee
Complete Lifecycle Support
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